Save Small Business

A really cool shop closed yesterday in my town, Saline, Michigan. It opened in 2017 and when it survived the pandemic, I thought, “Whew! Thank goodness McPherson’s made it!”

I shopped there many times because I could always find something for my sister or one of my gal pals and the owner grew to recognize me (such a great feeling). But it’s not like I went there weekly or even monthly. While my shopping habits didn’t change much post-pandemic, others did and the impact has been huge in the last 18 months. Even the launch of their online shop couldn’t balance the lack of foot traffic and the fact that we love things delivered the next day to our doorsteps.

It will take everyone’s effort.

Everyone must make the effort to support local small businesses if we want charming downtowns, creative gifts, and growing local economies. I’m not bonkers. I won’t completely give up the convenience of online ordering and fast delivery but I will make even more of an effort to balance that with shopping local. A weekly lunch or breakfast at a local place is now part of my budget which will help me feel more connected to the community. Win-Win.

Hey Owners - Exhaust all resources!

Owning a small business is hard no matter what. It’s been especially hard the last several years but you don’t have to go it alone. You’re busy, overwhelmed, and maybe embarrassed. It’s ok - you are not the only one in this situation. But you have to make time to get help.

The SBA and SBDC have free and low-cost resources for all stages of business ownership.  Don’t question their value, utilize them and then decide. Downtown Development Authorities, Chambers of Commerce, and local governments can also have useful resources. Of course, I’ll always advocate for having a coach or consultant in your corner and understand it’s not accessible for everyone. Don’t be shy about researching group coaching options or workshops too.

Do you like graphic T’s?

McPherson Local - the cool shop that closed - is raising money by offering two cool T-shirts but you have to buy by April 5th!